PENTAX announces the launch of the PENTAX Efina digital compact camera

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17 Jan '13 Thu Jan 17, 2013 11:12    
Charlotte
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Post PENTAX announces the launch of the PENTAX Efina digital compact camera

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17 Jan '13 Thu Jan 17, 2013 11:14    
Charlotte
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Post Re: PENTAX announces the launch of the PENTAX Efina digital

Also featured on the front panel is a lovely, floral design appealing to young women photographers.



Now - is that ageist / sexist or what ?????????????? Shocked Laughing


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17 Jan '13 Thu Jan 17, 2013 13:07    
thoughton
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Post Re: PENTAX announces the launch of the PENTAX Efina digital

I suppose that technically it is, although to be fair to them I can't see a lot of men buying a compact camera with flowers on it. Smile We want big black machines that look like Darth Vader.


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17 Jan '13 Thu Jan 17, 2013 16:53    
Algernon
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Post Re: PENTAX announces the launch of the PENTAX Efina digital compact camera

I could never understand why the old Kodak Instamatic 126 appealed to old ladies Shocked
I never saw any men or young people of any sex with one Rolling Eyes Wink


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17 Jan '13 Thu Jan 17, 2013 22:03    
layingback
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Post Re: PENTAX announces the launch of the PENTAX Efina digital compact camera

- Algernon

I could never understand why the old Kodak Instamatic 126 appealed to old ladies Shocked
I never saw any men or young people of any sex with one Rolling Eyes Wink

That's easy. It wasn't the camera that appealed - it was the film cartridge.


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17 Jan '13 Thu Jan 17, 2013 22:08    
Charlotte
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Post Re: PENTAX announces the launch of the PENTAX Efina digital compact camera

Don't knock Kodak instamatics and their cartridges - my first camera was one of those. I think I was 11.

Hubby bought me the pentax version when I was about 20 I think. The first thing I did when I finished the first film was - yep you've guessed it Embarassed - opened the blasted back to get the film out not knowing you had to rewind it first. So bugg .. mucked up my very first film and I didn't use it much after that. Laughing


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17 Jan '13 Thu Jan 17, 2013 22:24    
sasastro
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Post Re: PENTAX announces the launch of the PENTAX Efina digital compact camera

Yes it's girly and it's sexist, but it's good marketing. All point and shoots are competing against smart-phones so manufacturers have to try and make them desirable. This is obviously aimed at the younger woman.

They should have added a few sparkly bits Laughing


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17 Jan '13 Thu Jan 17, 2013 22:29    
Charlotte
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Post Re: PENTAX announces the launch of the PENTAX Efina digital compact camera

I can just imagine the conversations in people's homes.

" Mum"

"Yes Dear"

"Have you seen my Effin camera anywhere I can't find it"

"Mind your language Young Lady !!"


Sorry - has been a long day and 'tis late I must sleep now. Laughing
(I'm an hour ahead of you lot you know) Wink


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17 Jan '13 Thu Jan 17, 2013 22:38    
layingback
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Post Re: PENTAX announces the launch of the PENTAX Efina digital compact camera

Ladies, please don't get too carried away. Wink Remember this marketing was written in a different language for a different culture Wink


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17 Jan '13 Thu Jan 17, 2013 22:41    
sasastro
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Post Re: PENTAX announces the launch of the PENTAX Efina digital compact camera

aww shame - I was enjoying the thought of an effin camera Laughing

Night Charlotte


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